Figueiredo, N., Ferreira, B., Abrantes, J. L., Martinez, L. F. (2025).
The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior.
Journal of Theoretical and Applied Electronic Commerce Research, 20(1), 25.
https://doi.org/10.3390/jtaer20010025
Lisboa, A. C. C., Dias, Á. L., Abrantes, J. L. et al. (2025).
Using necessary condition analysis to understand digital storytelling’s impact on consumer behavior.
Journal of Marketing Analytics.
https://doi.org/10.1057/s41270-025-00425-3
0000-0002-7102-7804 • 7B15-9984-D375
INSTITUTO POLITÉCNICO DE VISEU • Escola Superior de Tecnologia e Gestão de Viseu
Braga, T. G., Filho, N. C., Wegner, D., Brambilla, F., Ferreira, B. (2024).
Strategic Networks’ Dynamics: Evidence of Member Firms’ Retention and Departures in Brazil.
Administrative Sciences, 14(4), 65.
https://doi.org/10.3390/admsci14040065
Cordeiro, R., Reis, A., Ferreira, B., Bacalhau, L. M. (2024).
Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior.
In K. J. Reddy, T. Alfonso (Eds.), Cognitive Behavioral Neuroscience in Organizational Settings.
IGI Global.
DOI: 10.4018/979-8-3693-1858-4.ch005
Ferreira, B. M., Abrantes, J. L., Reis, M., Brambilla, F. R. (2023).
A Longitudinal Study on Sustainability Perceptions in Portugal.
Sustainability, 15(7), 5893.
https://doi.org/10.3390/su15075893
Amaro, S., Ferreira, B., Gaspar, D., Bastos, J. (2022).
O Projeto Mark’it: a aplicação do ensino e aprendizagem por projeto na Licenciatura em Marketing do Politécnico de Viseu.
In Figueiredo, M. P., Franco, A. (Coords.), Pedagogia no Ensino Superior: Concretizações e inquietações no Instituto Politécnico de Viseu (pp. 225-238).
Viseu, Portugal: Escola Superior de Educação de Viseu. ISBN: 978-972-789-682-0
DOI: https://doi.org/10.34633/978-989-53495-2-4
Duration: 2022 – 2023
Cised team members
António Pinto
Bruno Ferreira
Carlos Quental
Cristina Romão
Daniel Azevedo
Filipe Caldeira
Isabel Brás
Isabel Martins
Luísa Augusto
Maria Antunes
Steven Abrantes
CISeD Team Members:
Bruno Ferreira
Cristina Romão
Ricardo Gama
Rui Pedro Duarte
Steven Lopes Abrantes
Serafim Oliveira
Duration: 2021 – 2023
Funding
FEDER
InovC+ is a regional project that promotes the valorization and transfer of scientific and technological knowledge, promoting interaction between the 19 partners of this initiative (higher education institutions, scientific interface entities and innovation parks) and the regional economy and consolidating the innovation ecosystem of the Central Region. This project will fund several activities with this purpose, from which we highlight the technology shows, the business ideas contest ARRISCA C+, proofs of concept, awareness and training actions for the promotion of the transfer culture, and protection of scientific knowledge with transfer potential.
Guiné, R. P. F., Florença, S. G., Anjos, O., Correia, P. M. R., Ferreira, B. M., & Costa, C. A. (2021).
An Insight into the Level of Information about Sustainability of Edible Insects in a Traditionally Non-Insect-Eating Country: Exploratory Study.
Sustainability, 13(21), 12014.
doi:10.3390/su132112014
