Natália Figueiredo

The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior

Figueiredo, N., Ferreira, B., Abrantes, J. L., Martinez, L. F. (2025).
The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior.
Journal of Theoretical and Applied Electronic Commerce Research, 20(1), 25.
https://doi.org/10.3390/jtaer20010025

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Female Entrepreneurship Drivers: Entrepreneurial Intention, Performance, and Outcomes

Figueiredo, N., Patrício, L. D., Ferreira, João J. (2023).
Female Entrepreneurship Drivers: Entrepreneurial Intention, Performance, and Outcomes.
In Female Entrepreneurship as a Driving Force of Economic Growth and Social Change, (pp. 16-38).
IGI Global.
DOI: 10.4018/978-1-6684-7669-7.ch002

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