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Could the video AD’s narrative structure engage students in classrom context?
Ferreira, S., Espírito Santo, P., Santos, S. (2021). Could the video AD’s narrative structure engage students in classrom context?. IJAEDU- International E-Journal of Advances in Education, 6(18), 273-280. https://doi.org/10.18768/ijaedu.797065
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Creative video ads in COVID era: A path to social media engagement
Ferreira, S., Espírito Santo, P., Santos, S. (2021). Creative video ads in COVID era: A path to social media engagement. IJAEDU- International E-Journal of Advances in Education, 6(18), 341–348. https://doi.org/10.18768/ijaedu.834582
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Video Advertising: Connection and differences between consumers?
Ferreira, S., Santos, S., Santo, P. E. (2021). Video Advertising: Connection and differences between consumers?. Journal of Digital Science, 3(1), 14-25. DOI: 10.33847/2686-8296.3.1_2
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rands and Stories in Ads: The Relationship Between Storytelling and Brand Distinctiveness
Santos, S., Santo, P. E. (2021). Brands and Stories in Ads: The Relationship Between Storytelling and Brand Distinctiveness. In Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines. DOI: 10.4018/978-1-7998-6605-3.ch007
Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness
Santos, S., Santo, P. E., Ferreira, S. (2021). Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness. In Perspectives on Design and Digital Communication II (pp. 319-332). Springer International Publishing, 2021. DOI: 10.1007/978-3-030-75867-7_21
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