Santos, S., Silva, P., Lopes, M. (2025).
Exploring Social Responsibility and Social Media Engagement: The Case of Portuguese Sustainable Fashion Brands.
In S. Santos, J. D. Santos, P. B. Pires, I. V. Pereira (Eds.), Cases on Effective Digital Marketing for Competitive Organizations.
IGI Global.
DOI: 10.4018/979-8-3693-5395-0.ch007
Amorim, E., Santos, S. (2025).
Once Upon a Brand: Storytelling in Digital Telecom Campaigns.
In J. Remondes (Ed.), Cases on Social Media Marketing Engagement Tactics (pp.97-124).
IGI Global.
DOI:10.4018/979-8-3373-2357-2.ch004
0000-0002-3581-6478 • BF1C-855D-D6E7
INSTITUTO POLITÉCNICO DE VISEU • Escola Superior de Educação de Viseu
Santos, S., Leitão, J., & Rego, B. (2024).
The Role of Engagement, Brand Equity, and Trust.
International Journal of Business Innovation, 3(1), e35971.
https://doi.org/10.34624/ijbi.v3i1.35971
Ferreira, S., Santos, S., Augusto, L., Santo, P. E., & Vasconcelos, M. (2024).
Promotional tourism videos: examining the role of familiarity, attitude, and word-of-mouth towards the region.
IJAEDU- International E-journal of Advances in Education, 10(27 & 28 Joint Issue), 26–34.
https://doi.org/10.5281/zenodo.11002206
Santos, S., Vasconcelos, M., Ferreira, S., Augusto, L., Santo, P. E. (2024).
The Role of Social Media in Sustainable Branding: A Systemic Literature Review.
In Compelling Storytelling Narratives for Sustainable Branding (p. 17).
IGI Global.
DOI: 10.4018/979-8-3693-3326-6.ch004
Santos, S., Silva, P., Lopes, M. C. (2024).
The Role of Social Responsibility on Consumer Engagement Through Fashion Brands’ Instagram.
In Driving Green Marketing in Fashion and Retail (p. 18).
IGI Global.
DOI: 10.4018/979-8-3693-3049-4.ch009
Santos, S., Santo, P.E., Ferreira, S. (2024).
Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand.
In Martins, N., Brandão, D., Fernandes-Marcos, A. (Eds.), Perspectives on Design and Digital Communication IV. Springer Series in Design and Innovation (Vol. 33, pp. 207-219).
Springer, Cham. ISBN: 978-3-031-41770-2.
https://doi.org/10.1007/978-3-031-41770-2_12
Santos, S. (2023).
Society and Technology – Opportunities and Challenges.
In E. Lechman & M. Popowska (Eds.), Routledge Studies in Innovation, Organizations and Technology (pp. 248).
Routledge: New York.
Santos, S., Espírito Santo, P., Augusto, L. (2023).
Antecedents of Participation in Music Festivals: The Role of Congruence Between the Sponsor and the Festival.
Kulshreshtha, S. (Ed.), Managing Festivals for Destination Marketing and Branding (pp. 26-42).
IGI Global. ISBN: 9781668463567.
DOI: 10.4018/978-1-6684-6356-7.ch002
