Sónia de Almeida Ferreira
POLITÉCNICO DE VISEU • Escola Superior de Educação • 0000-0003-0664-1039 | 961B-514E-F239
PRODUÇÃO CIENTÍFICA
Santos, S., Santo, P.E., Ferreira, S. (2024). Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand. In N. Martins, D. Brandão, A. Fernandes-Marcos (Eds.), Perspectives on Design and Digital Communication IV. Springer Series in Design and Innovation (Vol 33, pp.207-219). Springer, Cham. DOI: https://doi.org/10.1007/978-3-031-41770-2_12
Santos, S., Santo, P. E., Ferreira, S. (2023). Video Ad Informativeness and Narrative Structure and Transportation as Antecedents of Brand Choice: A Portuguese Brand Case Study. In N. Martins, D. Brandão (eds.), Advances in Design and Digital Communication III. DIGICOM 2022. Springer Series in Design and Innovation (vol. 27). Springer, Cham. DOI: https://doi.org/10.1007/978-3-031-20364-0_47
Ferreira, S., Santos, S., Santo, P. E. (2022). How Creativity and Celebrity Trust Promotes Intention to Visit a Destination. In N. Martins, D. Brandão (Eds.), Advances in Design and Digital Communication II. DIGICOM 2021. Springer Series in Design and Innovation (vol. 19). Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-89735-2_56
Santos, S., Santo, P. E., Ferreira, S. (2021). Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness. In N. Martins, D. Brandão, F. Silva (Eds.), Perspectives on Design and Digital Communication II. Springer Series in Design and Innovation (Vol. 14, pp 319-332). Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-75867-7_21
Morais, N., Gouveia, T., Sobral, F., Ferreira, S., Gomes, C. A. (2018). O consumo e a partilha de conteúdos na Internet pelos estudantes do ensino superior – O caso do Instituto Politécnico de Viseu. Viseu, Portugal: Instituto Politécnico de Viseu. ISBN: 9789895403622. Retrieved from http://hdl.handle.net/10400.14/27561
Ferreira, S., Gouveia, T., Morais, S., Rito, P. (2022). Tecnologias digitais de suporte para a implementação de um MOOC na área do audiovisual – O caso da plataforma LOOP. In M. P. Figueiredo, A. Franco (Coords.), Pedagogia no Ensino Superior: Concretizações e inquietações no Instituto Politécnico de Viseu (pp. 319-332 ). Viseu, Portugal: Escola Superior de Educação de Viseu. ISBN: 978-972-789-682-0 DOI: https://doi.org/10.34633/978-989-53495-2-4
Ferreira, S. & Veloso, A. (2020). Reflexões sobre o impacto da utilização das TIC nas redes sociais de apoio do indivíduo sénior. In V. Carioca (Coord.), Envelhecer em tempos de Matrix – Metáforas, Reflexões e Práticas em Gerontecnologia (pp. 93-106). Castelo Branco: RVJ-Editores
Ferreira, S., Regalado, F., & Veloso, A. (2022). A Seniors’ perspective on social networks, perceived stress and quality of life: the context of the Seduce 2.0 project participants. Millenium – Journal of Education, Technologies, and Health, 2(10e), 15–25. DOI: https://doi.org/10.29352/mill0210e.26586
Ortet, C. P., Regalado, F., Ferreira, S., Costa, L. V., Veloso, A. I. (2022). Staying Connected with Aged Populations in Times of COVID-19: An Interview Study of the Role of Portuguese Institutions and Municipalities. Interaction Design and Architecture(s), 54, 34-53. http://dx.doi.org/10.55612/s-5002-054-002
Veloso, A. I., Ferreira, S., Vale, L. C., Mealha, Ó., Santos, C. (2020). Aging in Online Communities: A Systematic Literature Review of Design Recommendations. Journal for Communication Studies, 13(26), 87-106. Retrieved from https://www.essachess.com/index.php/jcs/article/view/499/513
Gouveia, T., Ferreira, S., Sobral, F., Morais, S. (2022). Online course “from idea to final product”: Organizational, content, and methodological aspects. IJASOS- International E-journal of Advances in Social Sciences, 8(23), 424-432. https://doi.org/10.18769/ijasos.1142658
Ferreira S., Santos S., Santo P. E. (2021). Video Advertising: Connection and differences between consumers?. Journal of Digital Science, 3(1), 14-25. DOI: https://doi.org/10.33847/2686-8296.3.1_2
Ferreira, S., Santo, P. E., Santos, S. (2020). Creative Video Ads in COVID-19: a path to Social Media Engagement. IJAEDU- International E-Journal of Advances in Education, 6(18), 341-348. DOI: https://doi.org/10.18768/ijaedu.834582
Ferreira, S., Santos, S., Santo, P. E. (2020). Could the Video Ad’s Narrative Structure Engage Students in Classroom Context?. IJAEDU- International E-Journal of Advances in Education, 273-280. DOI: http://dx.doi.org/10.18768/ijaedu.797065
Gouveia, T., Ferreira, S., Sobral, F., Morais, N., Gomes, C. (2018). Percepción de los estudiantes sobre el acceso y el uso de Internet: Resultados de un estudio en una institución portuguesa de educación superior. Informática Educativa Comunicaciones – Revista Iberoamericana de Informática Educativa, (27), 43-53.
Ferreira, S., Morais, S., Gouveia, T., Sobral, F., Gomes, C. (2018). Content consumption on the internet among higher education students – Preliminary results of a project at a higher education school in Portugal. IJASOS- International E-Journal of Advances in Social Sciences, IV(10), 16-22. doi: 10.18769/ijasos.415491
PROJETOS
POCH-02-53I2-FSE-000014 | [A6] Educação e Cocriação no Metaverso numa abordagem mista
PIDI/CISeD/2022/006 | STORYTOUR – O uso do storytelling em vídeos promocionais turísticos