Ana Mafalda Matias
Ana Mafalda dos Santos Portas Matias
POLITÉCNICO DE VISEU
Escola Superior de Educação
SCIENTIFIC PRODUCTION
Matias, A., Marcelo, A., Marques, J. (2023). Marketing no contexto do Turismo Industrial em Portugal. In Comunicação em Pauta – ética e respeito na mídia e no mercado da Comunicação (pp. 47-52). São Paulo, Brasil: AGBook do Brasil. ISBN: 978-65-980629-0-3
Matias, A. M., Cardoso, L., & Pato, M. L. (2022). Marketing for creative literary tourism: Cases and opportunities. In L. Altinay, O. M. Karatepe, & M. Tuna (Eds.), Advances in managing tourism across continents (Vol. 2, pp. 1–10). USF M3 Publishing. https://www.doi.org/10.5038/9781955833080
Lopes, A., Matias, A. (2022). Crisis Communication in Pandemic Times -Digital reputation management by the General Directorate for Health of Portugal. In Rubira-García, R., Gomes-Franco e Silva, F., Caffarel-Serra, C. (Eds.), Experiencias globales de la investigación y la InnovaciónDocente sobre Comunicación em Tiempos de Crisis. Madrid, Espanha:Thomson Reuters. ISBN: 978-84-1124-950-8
Matias, A. (2021). De la ciudad real a la smart city de escala humana: el caso de Viseu, Portugal. In J. Sierra Sanchéz, M. Antón Barco (Coords.), De la Polis a la Urbe a través de miradas interdisciplinares (pp. 533-547). McGraw-Hill.
Matias, A., Barros, T., Veiga, P. M., Julien, D. (2022). Localismo e e-Marketplaces como promotores da sustentabilidade: uma abordagem às funções de Marketing. In Augusto, L., Campos, S., Mota, M., Pato, M. L., Santo, P., Santos, S., Silva, P., Sousa, L. (Eds.), Comunicação e Sustentabilidade Ambiental: Conceitos e Práticas (pp. 45-74). Viseu, Portugal: Edições Esgotadas. ISBN: 978-989-9092-70-9
Matías, A., & Cardoso, L. (2023). Crisis communication: Theoretical perspectives and dynamics of a complex concept. VISUAL REVIEW. International Visual Culture Review / Revista Internacional De Cultura Visual, 14(1), 1–15. https://doi.org/10.37467/revvisual.v10.4597
Matias, A., Cardoso, L. (2020). An approach to communication models in portuguese public and private organizations. International Journal of Innovative Science and Research Technology, 5(4), 380-385
Matias, A., Cardoso, L. (2020). Corporate Communication: Innovation, Public Responsability and Citizenship Impact. European Journal of Social Sciences Studies, 5(6), 184-194. DOI: http://dx.doi.org/10.46827/ejsss.v5i6.975
Matias, A., Cardoso, L. (2020). Organizational Management: Public and Private Sector in Portugal – Institutional Dichotomies and Functional Particularities. International Journal of Innovative Science and Research Technology, 5(5), 122-128.
Matias, A., Cardoso, L. (2019). Strategic Planning of Public Relations – reducing uncertainty in decision making. International Journal of Science and Business, 3(6), 203-214.
Matias, A., Cardoso, L. (2019). Public Relations in Organizational Communication. International Journal of Innovative Science and Research Technology, 4(10), 9-14
Marcelo, A. S., Matias, A., Cardoso, L. (2019). From Communication to Corporate Communication – A New Conceptual Framework Embodied in Strategic Planning. International Journal of Innovative Science and Research Technology, 4(11), 134-140