Sara Santos
Sara Cristina Valente dos Santos
0000-0002-3581-6478 • BF1C-855D-D6E7
INSTITUTO POLITÉCNICO DE VISEU • Escola Superior de Educação de Viseu
Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand
Santos, S., Santo, P.E., Ferreira, S. (2024).
Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand.
In Martins, N., Brandão, D., Fernandes-Marcos, A. (Eds.), Perspectives on Design and Digital Communication IV. Springer Series in Design and Innovation (Vol. 33, pp. 207-219).
Springer, Cham. ISBN: 978-3-031-41770-2.
https://doi.org/10.1007/978-3-031-41770-2_12
Antecedents of Participation in Music Festivals: The Role of Congruence Between the Sponsor and the Festival
Santos, S., Espírito Santo, P., Augusto, L. (2023).
Antecedents of Participation in Music Festivals: The Role of Congruence Between the Sponsor and the Festival.
Kulshreshtha, S. (Ed.), Managing Festivals for Destination Marketing and Branding (pp. 26-42).
IGI Global. ISBN: 9781668463567.
DOI: 10.4018/978-1-6684-6356-7.ch002
WOM antecedents of city residents: differences between men and women
Santos, S., Santo, P. E. & Augusto, L.(2023).
WOM antecedents of city residents: differences between men and women.
International Journal of Marketing Innovation and Strategy, 1(1), 41-50.
DOI: 10.34624/ijmis.v1i1.32362
A influência das motivações dos turistas na visita a diferentes destinos: evidências para a comunicação dos destinos
Oliveira, A. J. de, Pereira, A. M., Augusto, L. P., Santo, P. M., & Santos, S. C. (2023).
A influência das motivações dos turistas na visita a diferentes destinos: evidências para a comunicação dos destinos.
Revista Turismo & Desenvolvimento, 40, 47-56.
https://doi.org/10.34624/rtd.v40i0.31420
O papel da qualidade de vida, comunicação e imagem afetiva no WOM dos residentes na promoção turística
Oliveira, A., Augusto, L., Santo, P. M., & Santos, S. C. (2023).
O papel da qualidade de vida, comunicação e imagem afetiva no WOM dos residentes na promoção turística.
Revista Turismo & Desenvolvimento, 40, 175-184.
https://doi.org/10.34624/rtd.v40i0.31534
Recommendations for Internal Communication to Strengthen the Employer Brand: A Systematic Literature Review
Santos, S., Augusto, L., Ferreira, S., Espírito Santo, P., Vasconcelos, M. (2023).
Recommendations for Internal Communication to Strengthen the Employer Brand: A Systematic Literature Review.
Admimistrative Sciences, 13 (10): 223.
https://doi.org/10.3390/admsci13100223
Consumer Social Media Engagement with Video Ad in the Context of the COVID-19 Pandemic
Veiga, P. M., Diogo, J., E, P. M. S., Santos, S. (2022).
Consumer Social Media Engagement with Video Ad in the Context of the COVID-19 Pandemic.
International Journal of Marketing, Communication and New Media, 10(18).
http://dx.doi.org/10.54663/2182-9306.2022.v10.n18.71-87
Influence of Age on Relationship with Websites
Santo, P. E., Cardoso, P. A., Augusto, L., Santos, S., & Oliveira, A. (2022).
Influence of Age on Relationship with Websites.
Journal of Information Systems Engineering and Management, 7(4), 18230.
https://doi.org/10.55267/iadt.07.12567
Influence of Age on Relationship with Websites
Santo, P. E., Cardoso, P. A., Augusto, L., Santos, S., & Oliveira, A. (2022).
Influence of Age on Relationship with Websites.
Journal of Information Systems Engineering and Management, 7(4), 18230.
https://doi.org/10.55267/iadt.07.12567