Relationship marketing through error management and organisational performance does it matter?
Oliveira, M., Rodrigues, S., Santos, E., Miguel, I. (2020). Relationship marketing through error management and organisational performance does it matter?. In P. Thaichon, V. Ratten (Eds.), Transforming Relationship Marketing (pp. 117-135). London: Routledge. ISBN: 9781003090717