Storytelling in brand building
Gouveia, T. (2020). Storytelling in brand building. International Journal of Science and Research (IJSR), 9(12), 1246-1250
The engagement between the brand and the customer: Relationship marketing as the new paradigm
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R&D Collaboration, Competitiveness Development, and Open Innovation in R&D
Paiva, T., Ribeiro, M., & Coutinho, P. (2020). R&D Collaboration, Competitiveness Development, and Open Innovation in R&D. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 116. DOI: https://doi.org/10.3390/joitmc6040116
The Role of Clusters in the Smart Specialisation Process: The Case of Inovcluster in Portugal
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Visual Identity Design as a Cultural Interface of a Territory
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