Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand
Santos S. Santo P.E. Ferreira S. (2024). Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand. In N. Martins D. Brandão A. Fernandes-Marcos (Eds.) Perspectives on Design and Digital Communication IV. Springer Series in Design and Innovation (Vol 33 pp.207-219). Springer Cham. DOI: https://doi.org/10.1007/978-3-031-41770-2_12