Livros e Capítulos de Livro de Edição Internacional

Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand

Santos, S., Santo, P.E., Ferreira, S. (2024).
Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand.
In Martins, N., Brandão, D., Fernandes-Marcos, A. (Eds.), Perspectives on Design and Digital Communication IV. Springer Series in Design and Innovation (Vol. 33, pp. 207-219).
Springer, Cham. ISBN: 978-3-031-41770-2.
https://doi.org/10.1007/978-3-031-41770-2_12

Combining K-Means and XGBoost Models for Anomaly Detection Using Log Datasets

Henriques, J., Caldeira, F., Cruz, T., Simões, P. (2023).
Combining K-Means and XGBoost Models for Anomaly Detection Using Log Datasets.
In Víctor A. V. (Ed.), Advanced Cybersecurity Services Design (pp. 57-72).
Switzerland: MDPI.
doi:10.3390/electronics9071164

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Lean Thinking and Tourism Management—An Airbnb Case Study in Douro

Carvalho, A.B., Carvalho, M., Mota, M., Fonseca, S., Martins, S. (2023).
Lean Thinking and Tourism Management—An Airbnb Case Study in Douro.
In: Carvalho, J.V., Abreu, A., Liberato, P., Peña, A. (eds) Advances in Tourism, Technology and Systems. Smart Innovation, Systems and Technologies, vol 345.
Springer, Singapore.
https://doi.org/10.1007/978-981-99-0337-5_23

Gender Differences in Factors Affecting Impulsive Buying Behavior

Lopes, A., Amaro, S., Henriques, C. (2023).
Gender Differences in Factors Affecting Impulsive Buying Behavior.
In J. D. Santos, I. V. Pereira, P. B. Pires (Eds.), Management and Marketing for Improved Retail Competitiveness and Performance (pp. 17).
IGI Global.
DOI: 10.4018/978-1-6684-8574-3.ch016

Antecedents of Participation in Music Festivals: The Role of Congruence Between the Sponsor and the Festival

Santos, S., Espírito Santo, P., Augusto, L. (2023).
Antecedents of Participation in Music Festivals: The Role of Congruence Between the Sponsor and the Festival.
Kulshreshtha, S. (Ed.), Managing Festivals for Destination Marketing and Branding (pp. 26-42).
IGI Global. ISBN: 9781668463567.
DOI: 10.4018/978-1-6684-6356-7.ch002

Female Entrepreneurship Drivers: Entrepreneurial Intention, Performance, and Outcomes

Figueiredo, N., Patrício, L. D., Ferreira, João J. (2023).
Female Entrepreneurship Drivers: Entrepreneurial Intention, Performance, and Outcomes.
In Female Entrepreneurship as a Driving Force of Economic Growth and Social Change, (pp. 16-38).
IGI Global.
DOI: 10.4018/978-1-6684-7669-7.ch002

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Technology Entrepreneurship and Innovation: A Systematic Literature Review

Patrício, L.D., Fernandes, C. (2023).
Technology Entrepreneurship and Innovation: A Systematic Literature Review.
In Guarda, T., Fernandes, C., Augusto, M.F. (eds) Technology, Business, Innovation, and Entrepreneurship in Industry 4.0. EAI/Springer Innovations in Communication and Computing (pp. 253-284).
Springer, Cham.
https://doi.org/10.1007/978-3-031-17960-0_13

Telecolaboración y Competencias Interculturales para una Ciudadanía Global

Provoste, O., Katja, Z., Kotz Grabole, G., Capucho, F., Oliveira, I. (2023).
Telecolaboración y Competencias Interculturales para una Ciudadanía Global.
In C. Jofré, D. Valeria, V. García (Coords.), Internacionalización en la Formación Universitaria Innovando en el Concepto de Movilidad (pp. 72-89).
Concepción, Chile: Universidad de Concepsción. ISBN: 978-956-9280-48-1

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