Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness

Leave a Comment / [CDS] Connected Digital Society, 2021, Livros e Capítulos de Livro de Edição Internacional, viseu / By

Santos, S., Santo, P. E., Ferreira, S. (2021).
Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness.
In Perspectives on Design and Digital Communication II (pp. 319-332). Springer International Publishing, 2021.
DOI: 10.1007/978-3-030-75867-7_21

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