rands and Stories in Ads: The Relationship Between Storytelling and Brand Distinctiveness

Santos, S., Santo, P. E. (2021). Brands and Stories in Ads: The Relationship Between Storytelling and Brand Distinctiveness. In Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines. DOI: 10.4018/978-1-7998-6605-3.ch007

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