Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness

Leave a Comment / [CDS] Connected Digital Society, <=21, 2021, ano, indicadores, linha investigação, Livros e Capítulos de Livro de Edição Internacional, Sara Santos, viseu / By

Santos, S., Santo, P. E., Ferreira, S. (2021). Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness. In Perspectives on Design and Digital Communication II (pp. 319-332). Springer International Publishing, 2021. DOI: 10.1007/978-3-030-75867-7_21

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