Sónia Ferreira

2024, Capítulos de Livro de Edição Internacional, outra, Viseu

Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand

Santos, S., Santo, P.E., Ferreira, S. (2024). Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand. In N. Martins, D. Brandão, A. Fernandes-Marcos (Eds.), Perspectives on Design and Digital Communication IV. Springer Series in Design and Innovation (Vol 33, pp.207-219). Springer, Cham. DOI: https://doi.org/10.1007/978-3-031-41770-2_12

2024, Artigos em Revistas, TIC e Multimédia na Educação, Viseu

Promotional tourism videos: examining the role of familiarity, attitude, and word-of-mouth towards the region

Ferreira, S., Santos, S., Augusto, L., Santo, P. E., & Vasconcelos, M. (2024). Promotional tourism videos: examining the role of familiarity, attitude, and word-of-mouth towards the region. IJAEDU- International E-journal of Advances in Education, 10(27 & 28 Joint Issue), 26–34. https://doi.org/10.5281/zenodo.11002206

2024, Artigos em Revistas Indexadas | Scopus e/ou WoS, Viseu

Center of Portugal Tourism: Effects of Video Advertisements on Positive Emotions and Narrative Transportation

Santos, S., Vasconcelos, M., Ferreira, S., Augusto, L., Santo, P. E. (2024). Center of Portugal Tourism: Effects of Video Advertisements on Positive Emotions and Narrative Transportation. In International Journal of Marketing, Communication and New Media, 12(23). https://doi.org/10.54663/2182-9306.2024.v.12.n.95-107

Scroll to Top