Eulália Santos

2020, Capítulos de Livro de Edição Internacional, Leiria, outra

The Dynamics of the Employee Branding Effect: The Valuation of Interpersonal Relationships in Organizational Results

Sousa, A., Fernandes Thomaz, J. P. C., Santos, E., Francisco e Silva, C. A. P., Felizardo, A. M. (2020). The Dynamics of the Employee Branding Effect: The Valuation of Interpersonal Relationships in Organizational Results. In V. Ratten (Ed.), Entrepreneurship and the Community (pp. 87-103). Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-23604-5_6

2020, Capítulos de Livro de Edição Internacional, Leiria, outra

The Perception of Employee Effect and Brand in Industry and Services: An Internal Marketing Approach

Sousa, A., Thomaz, J. F., Santos, E., Felizardo, A., Silva, C. F., (2020). The Perception of Employee Effect and Brand in Industry and Services: An Internal Marketing Approach. In F. M. Pinto, T. Guarda (Eds.), Digital Marketing Strategies and Models for Competitive Business (pp. 116-130). IGI Global. 10.4018/978-1-7998-2963-8

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