The Perception of Employee Effect and Brand in Industry and Services: An Internal Marketing Approach

Sousa, A., Thomaz, J. F., Santos, E., Felizardo, A., Silva, C. F., (2020). The Perception of Employee Effect and Brand in Industry and Services: An Internal Marketing Approach. In F. M. Pinto, T. Guarda (Eds.), Digital Marketing Strategies and Models for Competitive Business (pp. 116-130). IGI Global. 10.4018/978-1-7998-2963-8