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Video Ad Informativeness and Narrative Structure and Transportation as Antecedents of Brand Choice: A Portuguese Brand Case Study

Santos S. Santo P. E. Ferreira S. (2023). Video Ad Informativeness and Narrative Structure and Transportation as Antecedents of Brand Choice: A Portuguese Brand Case Study. In N. Martins D. Brandão (eds.) Advances in Design and Digital Communication III. DIGICOM 2022. Springer Series in Design and Innovation (vol. 27). Springer Cham. DOI: https://doi.org/10.1007/978-3-031-20364-0_47

O potencial de visualidade nos media

Martins J. (2023). O potencial de visualidade nos media. Mediapolis – Revista de Comunicação Jornalismo e Espaço Público  16 21-30. DOI: 10.14195/2183-6019_16_2

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