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Availability, Scalability, and Security in the Migration from Container-Based to Cloud-Native Applications

Nascimento, B., Santos, R., Henriques, J., Bernardo, M. V., Caldeira, F. (2024).
Availability, Scalability, and Security in the Migration from Container-Based to Cloud-Native Applications.
Computers, 13(8), 192.
https://doi.org/10.3390/computers13080192

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Enhancing Visual Perception in Immersive VR and AR Environments: AI-Driven Color and Clarity Adjustments Under Dynamic Lighting

Abbasi, M., Váz, P., Silva, J., Martins, P. (2024).
Enhancing Visual Perception in Immersive VR and AR Environments: AI-Driven Color and Clarity Adjustments Under Dynamic Lighting.
Technologies, 12(11), 216.
https://doi.org/10.3390/technologies12110216

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Strategic Networks’ Dynamics: Evidence of Member Firms’ Retention and Departures in Brazil

Braga, T. G., Filho, N. C., Wegner, D., Brambilla, F., Ferreira, B. (2024).
Strategic Networks’ Dynamics: Evidence of Member Firms’ Retention and Departures in Brazil.
Administrative Sciences, 14(4), 65.
https://doi.org/10.3390/admsci14040065

The Role of Social Media in Sustainable Branding: A Systemic Literature Review

Santos, S., Vasconcelos, M., Ferreira, S., Augusto, L., Santo, P. E. (2024).
The Role of Social Media in Sustainable Branding: A Systemic Literature Review.
In Compelling Storytelling Narratives for Sustainable Branding (p. 17).
IGI Global.
DOI: 10.4018/979-8-3693-3326-6.ch004

The Role of Social Responsibility on Consumer Engagement Through Fashion Brands’ Instagram

Santos, S., Silva, P., Lopes, M. C. (2024).
The Role of Social Responsibility on Consumer Engagement Through Fashion Brands’ Instagram.
In Driving Green Marketing in Fashion and Retail (p. 18).
IGI Global.
DOI: 10.4018/979-8-3693-3049-4.ch009

Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior

Cordeiro, R., Reis, A., Ferreira, B., Bacalhau, L. M. (2024).
Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior.
In K. J. Reddy, T. Alfonso (Eds.), Cognitive Behavioral Neuroscience in Organizational Settings.
IGI Global.
DOI: 10.4018/979-8-3693-1858-4.ch005

Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand

Santos, S., Santo, P.E., Ferreira, S. (2024).
Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand.
In Martins, N., Brandão, D., Fernandes-Marcos, A. (Eds.), Perspectives on Design and Digital Communication IV. Springer Series in Design and Innovation (Vol. 33, pp. 207-219).
Springer, Cham. ISBN: 978-3-031-41770-2.
https://doi.org/10.1007/978-3-031-41770-2_12

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