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The Role of Social Media in Sustainable Branding: A Systemic Literature Review

Santos, S., Vasconcelos, M., Ferreira, S., Augusto, L., Santo, P. E. (2024).
The Role of Social Media in Sustainable Branding: A Systemic Literature Review.
In Compelling Storytelling Narratives for Sustainable Branding (p. 17).
IGI Global.
DOI: 10.4018/979-8-3693-3326-6.ch004

The Role of Social Responsibility on Consumer Engagement Through Fashion Brands’ Instagram

Santos, S., Silva, P., Lopes, M. C. (2024).
The Role of Social Responsibility on Consumer Engagement Through Fashion Brands’ Instagram.
In Driving Green Marketing in Fashion and Retail (p. 18).
IGI Global.
DOI: 10.4018/979-8-3693-3049-4.ch009

Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior

Cordeiro, R., Reis, A., Ferreira, B., Bacalhau, L. M. (2024).
Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior.
In K. J. Reddy, T. Alfonso (Eds.), Cognitive Behavioral Neuroscience in Organizational Settings.
IGI Global.
DOI: 10.4018/979-8-3693-1858-4.ch005

Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand

Santos, S., Santo, P.E., Ferreira, S. (2024).
Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand.
In Martins, N., Brandão, D., Fernandes-Marcos, A. (Eds.), Perspectives on Design and Digital Communication IV. Springer Series in Design and Innovation (Vol. 33, pp. 207-219).
Springer, Cham. ISBN: 978-3-031-41770-2.
https://doi.org/10.1007/978-3-031-41770-2_12

Valorisation of Forest and Agriculture Residual Biomass—The Application of Life Cycle Assessment to Analyse Composting, Mulching, and Energetic Valorisation Strategies

Brás, I., Silva, E., Raimondo, R., Saetta, R., Mignano, V., Fabbricino, M., Ferreira, J. (2024).
Valorisation of Forest and Agriculture Residual Biomass — The Application of Life Cycle Assessment to Analyse Composting, Mulching, and Energetic Valorisation Strategies.
Sustainability, 16, 630.
https://doi.org/10.3390/su16020630

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