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Santos S. Santo P. E. Ferreira S. (2021). Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness. In N. Martins D. Brandão F. Silva (Eds.) Perspectives on Design and Digital Communication II. Springer Series in Design and Innovation (Vol. 14 pp 319-332). Springer Cham. DOI: https://doi.org/10.1007/978-3-030-75867-7_21
