Relationship marketing through error management and organisational performance does it matter?

By /

Oliveira, M., Rodrigues, S., Santos, E., Miguel, I. (2020). Relationship marketing through error management and organisational performance does it matter?. In P. Thaichon, V. Ratten (Eds.), Transforming Relationship Marketing (pp. 117-135). London: Routledge. ISBN: 9781003090717

Scroll to Top