Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand

Santos, S., Santo, P.E., Ferreira, S. (2024).
Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand.
In N. Martins, D. Brandão, A. Fernandes-Marcos (Eds.), Perspectives on Design and Digital Communication IV. Springer Series in Design and Innovation (Vol 33, pp.207-219).
Springer, Cham.
DOI: https://doi.org/10.1007/978-3-031-41770-2_12

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