Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand

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Santos, S., Santo, P.E., Ferreira, S. (2024). Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand. In N. Martins, D. Brandão, A. Fernandes-Marcos (Eds.), Perspectives on Design and Digital Communication IV. Springer Series in Design and Innovation (Vol 33, pp.207-219). Springer, Cham. DOI: https://doi.org/10.1007/978-3-031-41770-2_12

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