Green Marketing
Paiva, T. (2021). Green Marketing. In Encyclopedia of Organizational Knowledge, Administration, and Technology (Chapter 140, pp. 2043-2056). USA: IGI Global. DOI: 10.4018/978-1-7998-3473-1.ch140
Nonprofit Organizations: Management Vulnerabilities
Fonseca, S., & Duarte , F.(2021). Nonprofit Organizations: Management Vulnerabilities. International Journal of Sciences: Basic and Applied Research (IJSBAR), 60(1), 156–171. Retrieved from https://www.gssrr.org/index.php/JournalOfBasicAndApplied/article/view/12782
The cost per patient in a long-life unit and maintenance
Fonseca, S., Duarte, F. (2021). The cost per patient in a long-life unit and maintenance. Management Studies, 9(1), 24-34. DOI: 10.17265/2328-2185/2021.01.003
Video Advertising: Connection and differences between consumers?
Ferreira S., Santos S., Santo P. E. (2021). Video Advertising: Connection and differences between consumers?. Journal of Digital Science, 3(1), 14-25. DOI: https://doi.org/10.33847/2686-8296.3.1_2
Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness
Santos, S., Santo, P. E., Ferreira, S. (2021). Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness. In N. Martins, D. Brandão, F. Silva (Eds.), Perspectives on Design and Digital Communication II. Springer Series in Design and Innovation (Vol. 14, pp 319-332). Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-75867-7_21