Storytelling in brand building
Gouveia, T. (2020). Storytelling in brand building. International Journal of Science and Research (IJSR), 9(12), 1246-1250
2020
The engagement between the brand and the customer: Relationship marketing as the new paradigm
Pimentel, C., Gouveia, T. (2020). The engagement between the brand and the customer: Relationship marketing as the new paradigm. International Journal of Science and Research (IJSR), 9(12), 815-819.
R&D Collaboration, Competitiveness Development, and Open Innovation in R&D
Paiva, T., Ribeiro, M., & Coutinho, P. (2020). R&D Collaboration, Competitiveness Development, and Open Innovation in R&D. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 116. DOI: https://doi.org/10.3390/joitmc6040116
The Role of Clusters in the Smart Specialisation Process: The Case of Inovcluster in Portugal
Paiva, T., Domingues, C., Farinha, L., Ranga, M. (2020). The Role of Clusters in the Smart Specialisation Process: The Case of Inovcluster in Portugal. In L. Farinha, D. Santos, J. Ferreira, M. Ranga (Eds.), Regional Helix Ecosystems and Sustainable Growth. Studies on Entrepreneurship, Structural Change and Industrial Dynamics (pp. 147-158). Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-47697-7_9
Entrepreneurship-Education -Background-and-Future
Saraiva, H., Paiva, T. (2020). Entrepreneurship-Education -Background-and-Future. In J. Dantas, & L. Carvalho (Eds.), Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities (pp. 1-12). Hershey, PA: IGI Global. doi: 10.4018/978-1-7998-1981-3.ch001
Visual Identity Design as a Cultural Interface of a Territory
Raposo D. et al. (2020). Visual Identity Design as a Cultural Interface of a Territory. In F. Rebelo , M. Soares (Eds.), Advances in Ergonomics in Design. AHFE 2020. Advances in Intelligent Systems and Computing (vol 1203, pp 65-72). Springer, Cham. Doi: 10.1007/978-3-030-51038-1_10
Technological innovation and sustainable development: A case study of the Knitwear industry of Seia and Gouveia Countries, Portugal
Paiva T., Farinha L. (2020). Technological innovation and sustainable development: A case study of the Knitwear industry of Seia and Gouveia Countries, Portugal. In L. Farinha, D. Raposo (Eds.), Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles. IGI Global. DOI: 10.4018/978-1-7998-3628-5
Youth Start: Entrepreneurial Challenges Project Programme – An Innovative Way of Teaching
Leal, S., Paiva, T., Cagica, L., Figueiredo, I., Redford, D. (2020). Youth Start: Entrepreneurial Challenges Project Programme – An Innovative Way of Teaching. In L. Carvalho, A. Noronha, C. Souza (Eds.), Learning Styles and Strategies for Management Students (pp. 244-263). DOI: 10.4018/978-1-7998-2124-3.ch015
O mar nos media portugueses: que papel para a Ciência?
Ribeiro, A., Tavares, D., Faria, S. (2020). O mar nos media portugueses: que papel para a Ciência?. In A. Gradim, C. Moura, R. Ramalho (Orgs.), Comunicar Ciência num Mundo em Mudança (pp. 95-110). Editora LabCom.IFP. ISSN: 978-989-654-728-8
Stresse em professores do ensino superior: perspetiva holística
Fonseca, S. B., & Jordão, F. (2020). Stresse em professores do ensino superior: perspetiva holística. Millenium, 2(ed espec nº5) 57-64. DOI: https://doi.org/10.29352/mill0205e.04.00299