Video ads’ creativity and structure influence on brand congruence and engagement

Leave a Comment / [CDS] Connected Digital Society, <=21, 2020, ano, Papers in Journals, indicadores, linha investigação, Sara Santos, viseu / By cristina

Ferreira, S., Santos, S., Espírito Santo, P. (2020). Video ads’ creativity and structure influence on brand congruence and engagement. IADIS International Journal on WWW/Internet, 18(2), 29-40.