Luísa Paula Augusto
Duration: 2019 – 2022
Cised team members
Luísa Paula Augusto
Sara Santos
Suzanne Amaro
Funding
CGD; PV
The environmental responsibility has assumed a great dimension in the management and communication processes, being the object of growing concern of several entities from different sectors of activity. It is critical that organizations rethink their practices and behaviors in relation to protecting the environment. Municipalities and cities recognize the need for concern about the sustainability of cities in order to provide safe, healthy environments that do not endanger the future of citizens.
On the other hand, it is the citizens' duty to adopt more environmentally responsible behavior. The concern with sustainability and environmental responsibility, as well as the communication of the territories, of the cities, about the themes and initiatives of environmental responsibility and the green behavior of the consumers has aroused the interest of the academy, giving rise to a set of researches.
The present project aims to analyze if the cities / cities develop practices that drive sustainable behaviors and how they communicate them; realize what kind of benefits people recognize as stimulators of more sustainable behaviors in municipalities / cities and whether people already have sustainable behaviors. The aim is to analyze and compare three countries: Portugal, Czech Republic and Cape Verde and six realities: Viseu (a city with a medium population density and considered one of the best cities to live in), Lamego (second largest city in the district), Oliveira do Hospital (a city in the lower Vouga sub-region and the most sustainable in the country), Prague (European city, considered one of the 10 most sustainable cities in the world) and the municipalities of Ribeira Grande, Paul and Porto Novo, on the island of Santo Antão, in Cape Verde (municipalities with a project for sustainable development).
The project includes the development of studies through the analysis of the communication materials of cities / municipalities, interviews (to the municipalities and competent entities), questionnaires to the residents and tourists of the cities and municipalities under study.