Consumer Social Media Engagement with Video Ad in the Context of the COVID-19 Pandemic

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Veiga, P. M., Diogo, J., E, P. M. S., Santos, S. (2022). Consumer Social Media Engagement with Video Ad in the Context of the COVID-19 Pandemic. International Journal of Marketing, Communication and New Media, 10(18). http://dx.doi.org/10.54663/2182-9306.2022.v10.n18.71-87