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Could the video AD’s narrative structure engage students in classrom context? Read More »
Ferreira, S., Espírito Santo, P., Santos, S. (2021). Creative video ads in COVID era: A path to social media engagement. IJAEDU- International E-Journal of Advances in Education, 6(18), 341–348. https://doi.org/10.18768/ijaedu.834582
Creative video ads in COVID era: A path to social media engagement Read More »
Ferreira, S., Santos, S., Santo, P. E. (2021). Video Advertising: Connection and differences between consumers?. Journal of Digital Science, 3(1), 14-25. DOI: 10.33847/2686-8296.3.1_2
Video Advertising: Connection and differences between consumers? Read More »
Santos, S., Santo, P. E. (2021). Brands and Stories in Ads: The Relationship Between Storytelling and Brand Distinctiveness. In Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines. DOI: 10.4018/978-1-7998-6605-3.ch007
Santos, S., Santo, P. E., Ferreira, S. (2021). Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness. In Perspectives on Design and Digital Communication II (pp. 319-332). Springer International Publishing, 2021. DOI: 10.1007/978-3-030-75867-7_21
Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness Read More »
Gama, R., Fernandes, H. (2021). A Reinforcement Learning Approach to the Orienteering Problem with Time Windows. Computers & Operations Research, 133, 105357. DOI: 10.1016/j.cor.2021.105357
A Reinforcement Learning Approach to the Orienteering Problem with Time Windows Read More »
Sá, F., Martins, P., Abbasi, M. (2021). Portuguese Local E-government: A Study on the Most Adopted Databases in 2019. Journal of e-Government Studies and Best Practices, 2021:254977. DOI: 10.5171/2021.254977
Portuguese Local E-government: A Study on the Most Adopted Databases in 2019 Read More »
Reis, P., Pinho, C. (2021). A dynamic factor model applied to investor sentiment in the European context. Investment Management and Financial Innovations, 18(1), 299-314. DOI: 10.21511/imfi.18(1).2021.25
A dynamic factor model applied to investor sentiment in the European context Read More »
Reis, P. N., Pinho, C. (2021). COVID-19 surprise effect and Government response measures on the influence on asset pricing risk among European Travel and Airline sectors. In Pandemics and Travel (Tourism Security-Safety and Post Conflict Destinations) (pp. 121-139). Reino Unido: Emerald Publishing. DOI: 10.1108/978-1-80071-070-220211008
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