Amorim, E., Santos, S. (2025).
Once Upon a Brand: Storytelling in Digital Telecom Campaigns.
In J. Remondes (Ed.), Cases on Social Media Marketing Engagement Tactics (pp.97-124).
IGI Global.
DOI:10.4018/979-8-3373-2357-2.ch004
Amorim, E., Santos, S. (2025).
Once Upon a Brand: Storytelling in Digital Telecom Campaigns.
In J. Remondes (Ed.), Cases on Social Media Marketing Engagement Tactics (pp.97-124).
IGI Global.
DOI:10.4018/979-8-3373-2357-2.ch004