Do consumers judge a book by its cover? A study of the factors that influence the purchasing of books

Leitão, L., Amaro, S., Henriques., C., Fonseca, P. (2018). Do consumers judge a book by its cover? A study of the factors that influence the purchasing of books. Journal of Retailing and Consumer Services, 42, 88-97. https://doi.org/10.1016/j.jretconser.2018.01.015

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