Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand

Leave a Comment / [CDS] Connected Digital Society, 2024, ano, indicadores, linha investigação, Livros e Capítulos de Livro de Edição Internacional, Sara Santos, viseu /

Santos, S., Santo, P.E., Ferreira, S. (2024). Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand. In Martins, N., Brandão, D., Fernandes-Marcos, A. (Eds.), Perspectives on Design and Digital Communication IV. Springer Series in Design and Innovation (Vol. 33, pp. 207-219). Springer, Cham. ISBN: 978-3-031-41770-2. https://doi.org/10.1007/978-3-031-41770-2_12

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Gender Differences in Factors Affecting Impulsive Buying Behavior

Leave a Comment / [SWACES] Social Web Applied to Culture, Economy and Society, 2023, ano, indicadores, linha investigação, Livros e Capítulos de Livro de Edição Internacional, Suzanne Amaro, viseu /

Lopes, A., Amaro, S., Henriques, C. (2023). Gender Differences in Factors Affecting Impulsive Buying Behavior. In J. D. Santos, I. V. Pereira, P. B. Pires (Eds.), Management and Marketing for Improved Retail Competitiveness and Performance (pp. 17). IGI Global. DOI: 10.4018/978-1-6684-8574-3.ch016

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Antecedents of Participation in Music Festivals: The Role of Congruence Between the Sponsor and the Festival

Leave a Comment / [SWACES] Social Web Applied to Culture, Economy and Society, 2023, ano, indicadores, linha investigação, Livros e Capítulos de Livro de Edição Internacional, Sara Santos, viseu /

Santos, S., Espírito Santo, P., Augusto, L. (2023). Antecedents of Participation in Music Festivals: The Role of Congruence Between the Sponsor and the Festival. Kulshreshtha, S. (Ed.), Managing Festivals for Destination Marketing and Branding (pp. 26-42). IGI Global. ISBN: 9781668463567. DOI: 10.4018/978-1-6684-6356-7.ch002

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Female Entrepreneurship Drivers: Entrepreneurial Intention, Performance, and Outcomes

Leave a Comment / [SWACES] Social Web Applied to Culture, Economy and Society, 2023, ano, indicadores, linha investigação, Livros e Capítulos de Livro de Edição Internacional, Lurdes Patrício, Natália Figueiredo, viseu /

Figueiredo, N., Patrício, L. D., Ferreira, João J. (2023). Female Entrepreneurship Drivers: Entrepreneurial Intention, Performance, and Outcomes. In Female Entrepreneurship as a Driving Force of Economic Growth and Social Change, (pp. 16-38). IGI Global. DOI: 10.4018/978-1-6684-7669-7.ch002

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Technology Entrepreneurship and Innovation: A Systematic Literature Review

Leave a Comment / [SWACES] Social Web Applied to Culture, Economy and Society, 2023, ano, indicadores, linha investigação, Livros e Capítulos de Livro de Edição Internacional, Lurdes Patrício, viseu /

Patrício, L.D., Fernandes, C. (2023). Technology Entrepreneurship and Innovation: A Systematic Literature Review. In Guarda, T., Fernandes, C., Augusto, M.F. (eds) Technology, Business, Innovation, and Entrepreneurship in Industry 4.0. EAI/Springer Innovations in Communication and Computing (pp. 253-284). Springer, Cham. https://doi.org/10.1007/978-3-031-17960-0_13

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Telecolaboración y Competencias Interculturales para una Ciudadanía Global

Leave a Comment / [SWACES] Social Web Applied to Culture, Economy and Society, 2023, ano, indicadores, Isabel Oliveira, linha investigação, Livros e Capítulos de Livro de Edição Internacional, viseu /

Provoste, O., Katja, Z., Kotz Grabole, G., Capucho, F., Oliveira, I. (2023). Telecolaboración y Competencias Interculturales para una Ciudadanía Global. In C. Jofré, D. Valeria, V. García (Coords.), Internacionalización en la Formación Universitaria Innovando en el Concepto de Movilidad (pp. 72-89). Concepción, Chile: Universidad de Concepsción. ISBN: 978-956-9280-48-1

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Leading Innovation Toward Internationalization Through Intellectual Capital: A Systematic Literature Review

Leave a Comment / [SWACES] Social Web Applied to Culture, Economy and Society, 2022, ano, indicadores, linha investigação, Livros e Capítulos de Livro de Edição Internacional, Lurdes Patrício, viseu /

Patrício, L. D., Leitão, J., Nunes, A. (2022). Leading Innovation Toward Internationalization Through Intellectual Capital: A Systematic Literature Review. In Leitão, J., Ratten, V. (eds) Context-based Entrepreneurship. Studies on Entrepreneurship, Structural Change and Industrial Dynamics (pp. 145-180). Springer, Cham. https://doi.org/10.1007/978-3-031-05307-8_9

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