Ana Mafalda Matias

Ana Mafalda dos Santos Portas Matias

POLITÉCNICO DE VISEU • Escola Superior de Educação • 0000-0001-5396-4805 | F614-8121-B63D

SCIENTIFIC PRODUCTION

International Edition Books

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International Edition Book Chapters

Matias, A., Marcelo, A., Marques, J. (2023). Marketing no contexto do Turismo Industrial em Portugal. In Comunicação em Pauta – ética e respeito na mídia e no mercado da Comunicação (pp. 47-52). São Paulo, Brasil: AGBook do Brasil. ISBN: 978-65-980629-0-3

Matias, A. M., Cardoso, L., & Pato, M. L. (2022). Marketing for creative literary tourism: Cases and opportunities. In L. Altinay, O. M. Karatepe, & M. Tuna (Eds.), Advances in managing tourism across continents (Vol. 2, pp. 1–10). USF M3 Publishing. https://www.doi.org/10.5038/9781955833080

Lopes, A., Matias, A. (2022). Crisis Communication in Pandemic Times -Digital reputation management by the General Directorate for Health of Portugal. In Rubira-García, R., Gomes-Franco e Silva, F., Caffarel-Serra, C. (Eds.), Experiencias globales de la investigación y la InnovaciónDocente sobre Comunicación em Tiempos de Crisis. Madrid, Espanha:Thomson Reuters. ISBN: 978-84-1124-950-8

Matias, A. (2021). De la ciudad real a la smart city de escala humana: el caso de Viseu, Portugal. In J. Sierra Sanchéz, M. Antón Barco (Coords.), De la Polis a la Urbe a través de miradas interdisciplinares (pp. 533-547). McGraw-Hill. 

National Edition Books

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National Edition Book Chapters

Matias, A., Barros, T., Veiga, P. M., Julien, D. (2022). Localismo e e-Marketplaces como promotores da sustentabilidade: uma abordagem às funções de Marketing. In Augusto, L., Campos, S., Mota, M., Pato, M. L., Santo, P., Santos, S., Silva, P., Sousa, L. (Eds.), Comunicação e Sustentabilidade Ambiental: Conceitos e Práticas (pp. 45-74). Viseu, Portugal: Edições Esgotadas. ISBN: 978-989-9092-70-9

Articles in Indexed Journals | Scopus and/or WoS

Matías, A., & Cardoso, L. (2023). Crisis communication: Theoretical perspectives and dynamics of a complex concept. VISUAL REVIEW. International Visual Culture Review / Revista Internacional De Cultura Visual, 14(1), 1–15. https://doi.org/10.37467/revvisual.v10.4597

Journal Articles

Matias, A., Cardoso, L. (2020). An approach to communication models in portuguese public and private organizations. International Journal of Innovative Science and Research Technology, 5(4), 380-385

Matias, A., Cardoso, L. (2020). Corporate Communication: Innovation, Public Responsability and Citizenship Impact. European Journal of Social Sciences Studies, 5(6), 184-194. DOI: http://dx.doi.org/10.46827/ejsss.v5i6.975

Matias, A., Cardoso, L. (2020). Organizational Management: Public and Private Sector in Portugal – Institutional Dichotomies and Functional Particularities. International Journal of Innovative Science and Research Technology, 5(5), 122-128.

Matias, A., Cardoso, L. (2019). Strategic Planning of Public Relations – reducing uncertainty in decision making. International Journal of Science and Business, 3(6), 203-214.

Matias, A., Cardoso, L. (2019). Public Relations in Organizational Communication. International Journal of Innovative Science and Research Technology, 4(10), 9-14

Marcelo, A. S., Matias, A., Cardoso, L. (2019). From Communication to Corporate Communication – A New Conceptual Framework Embodied in Strategic Planning. International Journal of Innovative Science and Research Technology, 4(11), 134-140

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