{"id":4983,"date":"2025-03-16T09:52:16","date_gmt":"2025-03-16T09:52:16","guid":{"rendered":"https:\/\/events.ipv.pt\/cised\/?p=4983"},"modified":"2026-03-16T09:53:27","modified_gmt":"2026-03-16T09:53:27","slug":"the-role-of-digital-marketing-in-online-shopping-a-bibliometric-analysis-for-decoding-consumer-behavior","status":"publish","type":"post","link":"https:\/\/events.ipv.pt\/cised\/the-role-of-digital-marketing-in-online-shopping-a-bibliometric-analysis-for-decoding-consumer-behavior\/","title":{"rendered":"The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior"},"content":{"rendered":"<p>Figueiredo, N., Ferreira, B., Abrantes, J. L., Martinez, L. F. (2025).<br \/>\nThe Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior.<br \/>\nJournal of Theoretical and Applied Electronic Commerce Research, 20(1), 25.<br \/>\n<a href=\"https:\/\/doi.org\/10.3390\/jtaer20010025\" target=\"_blank\">https:\/\/doi.org\/10.3390\/jtaer20010025<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Figueiredo, N., Ferreira, B., Abrantes, J. L., Martinez, L. F. (2025). The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior. Journal of Theoretical and Applied Electronic Commerce Research, 20(1), 25. https:\/\/doi.org\/10.3390\/jtaer20010025<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[111,102,11],"tags":[142,131,118],"class_list":["post-4983","post","type-post","status-publish","format-standard","hentry","category-111","category-artigos-em-revistas-indexadas-scopus-e-ou-wos","category-viseu","tag-bruno-ferreira","tag-jose-luis-abrantes","tag-natalia-figueiredo"],"acf":[],"_links":{"self":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts\/4983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/comments?post=4983"}],"version-history":[{"count":1,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts\/4983\/revisions"}],"predecessor-version":[{"id":4984,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts\/4983\/revisions\/4984"}],"wp:attachment":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/media?parent=4983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/categories?post=4983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/tags?post=4983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}