{"id":2992,"date":"2024-03-08T11:06:18","date_gmt":"2024-03-08T11:06:18","guid":{"rendered":"http:\/\/localhost\/cised\/?p=2992"},"modified":"2026-03-09T15:38:25","modified_gmt":"2026-03-09T15:38:25","slug":"brand-engagement-and-creative-digital-advertising-a-case-study-of-galo-portuguese-brand","status":"publish","type":"post","link":"https:\/\/events.ipv.pt\/cised\/brand-engagement-and-creative-digital-advertising-a-case-study-of-galo-portuguese-brand\/","title":{"rendered":"Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand"},"content":{"rendered":"<p>Santos, S., Santo, P.E., Ferreira, S. (2024).<br \/>\nBrand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand.<br \/>\nIn Martins, N., Brand\u00e3o, D., Fernandes-Marcos, A. (Eds.), Perspectives on Design and Digital Communication IV. Springer Series in Design and Innovation (Vol. 33, pp. 207-219).<br \/>\nSpringer, Cham. ISBN: 978-3-031-41770-2.<br \/>\n<a href=\"https:\/\/doi.org\/10.1007\/978-3-031-41770-2_12\" rel=\"noopener\" target=\"_blank\">https:\/\/doi.org\/10.1007\/978-3-031-41770-2_12<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Santos, S., Santo, P.E., Ferreira, S. (2024). Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand. In Martins, N., Brand\u00e3o, D., Fernandes-Marcos, A. (Eds.), Perspectives on Design and Digital Communication IV. Springer Series in Design and Innovation (Vol. 33, pp. 207-219). Springer, Cham. ISBN: 978-3-031-41770-2. https:\/\/doi.org\/10.1007\/978-3-031-41770-2_12<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[80,100,90,11],"tags":[112],"class_list":["post-2992","post","type-post","status-publish","format-standard","hentry","category-cds-connected-digital-society","category-100","category-livros-e-capitulos-de-livro-de-edicao-internacional","category-viseu","tag-sara-santos"],"acf":[],"_links":{"self":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts\/2992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/comments?post=2992"}],"version-history":[{"count":3,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts\/2992\/revisions"}],"predecessor-version":[{"id":4133,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts\/2992\/revisions\/4133"}],"wp:attachment":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/media?parent=2992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/categories?post=2992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/tags?post=2992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}