{"id":2988,"date":"2021-03-08T11:03:09","date_gmt":"2021-03-08T11:03:09","guid":{"rendered":"http:\/\/localhost\/cised\/?p=2988"},"modified":"2026-03-09T15:48:53","modified_gmt":"2026-03-09T15:48:53","slug":"rands-and-stories-in-ads-the-relationship-between-storytelling-and-brand-distinctiveness","status":"publish","type":"post","link":"https:\/\/events.ipv.pt\/cised\/rands-and-stories-in-ads-the-relationship-between-storytelling-and-brand-distinctiveness\/","title":{"rendered":"rands and Stories in Ads: The Relationship Between Storytelling and Brand Distinctiveness"},"content":{"rendered":"<p>Santos, S., Santo, P. E. (2021).<br \/>\nBrands and Stories in Ads: The Relationship Between Storytelling and Brand Distinctiveness.<br \/>\nIn Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines.<br \/>\nDOI: <a href=\"https:\/\/www.igi-global.com\/chapter\/brands-and-stories-in-ads\/267592\" rel=\"noopener\" target=\"_blank\">10.4018\/978-1-7998-6605-3.ch007<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Santos, S., Santo, P. E. (2021). Brands and Stories in Ads: The Relationship Between Storytelling and Brand Distinctiveness. In Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines. DOI: 10.4018\/978-1-7998-6605-3.ch007<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[80,97,90,11],"tags":[112],"class_list":["post-2988","post","type-post","status-publish","format-standard","hentry","category-cds-connected-digital-society","category-97","category-livros-e-capitulos-de-livro-de-edicao-internacional","category-viseu","tag-sara-santos"],"acf":[],"_links":{"self":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts\/2988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/comments?post=2988"}],"version-history":[{"count":2,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts\/2988\/revisions"}],"predecessor-version":[{"id":4150,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts\/2988\/revisions\/4150"}],"wp:attachment":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/media?parent=2988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/categories?post=2988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/tags?post=2988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}