{"id":2986,"date":"2021-03-08T11:02:05","date_gmt":"2021-03-08T11:02:05","guid":{"rendered":"http:\/\/localhost\/cised\/?p=2986"},"modified":"2026-03-09T15:48:46","modified_gmt":"2026-03-09T15:48:46","slug":"brands-should-be-distinct-the-contribution-of-ads-narrative-and-joy-to-distinctiveness","status":"publish","type":"post","link":"https:\/\/events.ipv.pt\/cised\/brands-should-be-distinct-the-contribution-of-ads-narrative-and-joy-to-distinctiveness\/","title":{"rendered":"Brands Should Be Distinct! The Contribution of Ad\u2019s Narrative and Joy to Distinctiveness"},"content":{"rendered":"<p>Santos, S., Santo, P. E., Ferreira, S. (2021).<br \/>\nBrands Should Be Distinct! The Contribution of Ad\u2019s Narrative and Joy to Distinctiveness.<br \/>\nIn Perspectives on Design and Digital Communication II (pp. 319-332). Springer International Publishing, 2021.<br \/>\nDOI: <a href=\"https:\/\/link.springer.com\/chapter\/10.1007\/978-3-030-75867-7_21\" rel=\"noopener\" target=\"_blank\">10.1007\/978-3-030-75867-7_21<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Santos, S., Santo, P. E., Ferreira, S. (2021). Brands Should Be Distinct! The Contribution of Ad\u2019s Narrative and Joy to Distinctiveness. In Perspectives on Design and Digital Communication II (pp. 319-332). Springer International Publishing, 2021. DOI: 10.1007\/978-3-030-75867-7_21<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[80,97,90,11],"tags":[112],"class_list":["post-2986","post","type-post","status-publish","format-standard","hentry","category-cds-connected-digital-society","category-97","category-livros-e-capitulos-de-livro-de-edicao-internacional","category-viseu","tag-sara-santos"],"acf":[],"_links":{"self":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts\/2986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/comments?post=2986"}],"version-history":[{"count":3,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts\/2986\/revisions"}],"predecessor-version":[{"id":4152,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/posts\/2986\/revisions\/4152"}],"wp:attachment":[{"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/media?parent=2986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/categories?post=2986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/wp-json\/wp\/v2\/tags?post=2986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}