Lisboa, A. C. C., Dias, Á. L., Abrantes, J. L. et al. (2025).
Using necessary condition analysis to understand digital storytelling’s impact on consumer behavior.
Journal of Marketing Analytics.
https://doi.org/10.1057/s41270-025-00425-3
Lisboa, A. C. C., Dias, Á. L., Abrantes, J. L. et al. (2025).
Using necessary condition analysis to understand digital storytelling’s impact on consumer behavior.
Journal of Marketing Analytics.
https://doi.org/10.1057/s41270-025-00425-3