Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior

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Cordeiro, R., Reis, A., Ferreira, B., Bacalhau, L. M. (2024).
Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior.
In K. J. Reddy, T. Alfonso (Eds.), Cognitive Behavioral Neuroscience in Organizational Settings.
IGI Global.
DOI: 10.4018/979-8-3693-1858-4.ch005

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