Principal Researcher:<\/strong> Cised team members<\/strong> Currently, more and more cities and regions differentiate themselves through the creation of a positive identity and image, developing territorial branding. The use of storytelling can also be an asset when used to promote tourist destinations. It is essential that the entities that manage the tourist image of Portuguese regions rethink their dissemination strategies and give priority to \u201cstorytelling\u201d, emotions, and involvement with the public in building the image of the territories. Territorial marketing, and in particular the focus on tourism promotion videos, allows to demonstrate the unique characteristics of the territory and its differentiation from the others. Through the story told about the region, the audience identifies with the characters and is \u201ctransported\u201d by the narrative.<\/p>\n In Portugal, the Centro region has stood out for the promotional films (with storytelling techniques) that it uses to promote the Center of Portugal. In recent years, \u201cTurismo do Centro\u201d has won dozens of international awards related to tourism promotion. For its part, the \u201cAldeias Hist\u00f3ricas de Portugal\u201d also won the world award for best tourism film in the world, in 2021.<\/p>\n Considering this worldwide recognition, this project will have the partnership of \u201cTurismo do Centro\u201d and \u201cAldeias Hist\u00f3ricas de Portugal\u201d, as examples of good practices in tourism promotion of regions through storytelling in promotional videos.<\/p>\n STORYtur's main objective is to understand the strategies for promoting tourism in Portuguese regions, especially in the Center region.<\/p>\n The project comprises the development of studies through interviews (to the representatives of \u201cTurismo do Centro\u201d and \u201cAldeias Hist\u00f3ricas de Portugal\u201d) and the application of questionnaires to the public.<\/p>","protected":false},"excerpt":{"rendered":" Investigador Respons\u00e1vel: Sara Santos Dura\u00e7\u00e3o: 2022 \u2013 2024 Membros da equipa do CISeD Lu\u00edsa Augusto Atualmente, cada vez mais s\u00e3o as cidades e regi\u00f5es que se diferenciam atrav\u00e9s da cria\u00e7\u00e3o de uma identidade e imagem positiva, desenvolvendo o branding territorial. O uso do storytelling pode ser tamb\u00e9m uma mais-valia quando utilizado para a promo\u00e7\u00e3o de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"narrow-width-container","site-content-style":"boxed","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[80,9,7,85,87,88,11],"tags":[194,126,112],"class_list":["post-1246","post","type-post","status-publish","format-standard","hentry","category-cds-connected-digital-society","category-concluido","category-interno","category-nacional","category-nao-competitivo","category-nao-financiado","category-viseu","tag-2022-2024","tag-luisa-augusto","tag-sara-santos"],"acf":[],"_links":{"self":[{"href":"https:\/\/events.ipv.pt\/cised\/en\/wp-json\/wp\/v2\/posts\/1246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.ipv.pt\/cised\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.ipv.pt\/cised\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/en\/wp-json\/wp\/v2\/comments?post=1246"}],"version-history":[{"count":8,"href":"https:\/\/events.ipv.pt\/cised\/en\/wp-json\/wp\/v2\/posts\/1246\/revisions"}],"predecessor-version":[{"id":4828,"href":"https:\/\/events.ipv.pt\/cised\/en\/wp-json\/wp\/v2\/posts\/1246\/revisions\/4828"}],"wp:attachment":[{"href":"https:\/\/events.ipv.pt\/cised\/en\/wp-json\/wp\/v2\/media?parent=1246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/en\/wp-json\/wp\/v2\/categories?post=1246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.ipv.pt\/cised\/en\/wp-json\/wp\/v2\/tags?post=1246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSara Santos
\nDuration:<\/strong> 2022 \u2013 2024<\/p>\n
\nLu\u00edsa Augusto<\/p>\n