{"id":7246,"date":"2020-01-28T12:17:37","date_gmt":"2020-01-28T12:17:37","guid":{"rendered":"http:\/\/localhost\/cidei\/?p=7246"},"modified":"2025-08-25T13:41:34","modified_gmt":"2025-08-25T13:41:34","slug":"the-engagement-between-the-brand-and-the-customer-relationship-marketing-as-the-new-paradigm","status":"publish","type":"post","link":"https:\/\/events.ipv.pt\/cidei\/en\/the-engagement-between-the-brand-and-the-customer-relationship-marketing-as-the-new-paradigm\/","title":{"rendered":"The engagement between the brand and the customer: Relationship marketing as the new paradigm"},"content":{"rendered":"<p>Pimentel, C., Gouveia, T. (2020).<br \/>\nThe engagement between the brand and the customer: Relationship marketing as the new paradigm.<br \/>\n<em>International Journal of Science and Research (IJSR), 9<\/em>(12), 815-819.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pimentel, C., Gouveia, T. (2020). The engagement between the brand and the customer: Relationship marketing as the new paradigm. International Journal of Science and Research (IJSR), 9(12), 815-819.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[40,62,34,49],"tags":[288],"class_list":["post-7246","post","type-post","status-publish","format-standard","hentry","category-40","category-artigos-em-revistas","category-outra","category-viseu","tag-teresa-gouveia"],"_links":{"self":[{"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/posts\/7246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/comments?post=7246"}],"version-history":[{"count":2,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/posts\/7246\/revisions"}],"predecessor-version":[{"id":17910,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/posts\/7246\/revisions\/17910"}],"wp:attachment":[{"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/media?parent=7246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/categories?post=7246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/tags?post=7246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}