{"id":7127,"date":"2021-01-28T10:21:17","date_gmt":"2021-01-28T10:21:17","guid":{"rendered":"http:\/\/localhost\/cidei\/?p=7127"},"modified":"2025-08-13T16:00:59","modified_gmt":"2025-08-13T16:00:59","slug":"green-marketing","status":"publish","type":"post","link":"https:\/\/events.ipv.pt\/cidei\/en\/green-marketing\/","title":{"rendered":"Green Marketing"},"content":{"rendered":"<p>Paiva, T. (2021).<br \/>\nGreen Marketing.<br \/>\nIn <em>Encyclopedia of Organizational Knowledge, Administration, and Technology<\/em> (Chapter 140, pp. 2043-2056).<br \/>\nUSA: IGI Global. DOI: <a href=\"https:\/\/www.igi-global.com\/chapter\/green-marketing\/263673\" rel=\"noopener\" target=\"_blank\">10.4018\/978-1-7998-3473-1.ch140<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Paiva, T. (2021). Green Marketing. In Encyclopedia of Organizational Knowledge, Administration, and Technology (Chapter 140, pp. 2043-2056). USA: IGI Global. DOI: 10.4018\/978-1-7998-3473-1.ch140<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[39,55,50,34],"tags":[252],"class_list":["post-7127","post","type-post","status-publish","format-standard","hentry","category-39","category-caplivrointernacional","category-guarda","category-outra","tag-teresa-paiva"],"_links":{"self":[{"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/posts\/7127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/comments?post=7127"}],"version-history":[{"count":2,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/posts\/7127\/revisions"}],"predecessor-version":[{"id":17094,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/posts\/7127\/revisions\/17094"}],"wp:attachment":[{"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/media?parent=7127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/categories?post=7127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/tags?post=7127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}