{"id":6935,"date":"2021-01-27T21:54:03","date_gmt":"2021-01-27T21:54:03","guid":{"rendered":"http:\/\/localhost\/cidei\/?p=6935"},"modified":"2025-08-13T16:01:25","modified_gmt":"2025-08-13T16:01:25","slug":"brands-should-be-distinct-the-contribution-of-ads-narrative-and-joy-to-distinctiveness","status":"publish","type":"post","link":"https:\/\/events.ipv.pt\/cidei\/en\/brands-should-be-distinct-the-contribution-of-ads-narrative-and-joy-to-distinctiveness\/","title":{"rendered":"Brands Should Be Distinct! The Contribution of Ad\u2019s Narrative and Joy to Distinctiveness"},"content":{"rendered":"<p>Santos, S., Santo, P. E., Ferreira, S. (2021).<br \/>\nBrands Should Be Distinct! The Contribution of Ad\u2019s Narrative and Joy to Distinctiveness.<br \/>\nIn N. Martins, D. Brand\u00e3o, F. Silva (Eds.), <em>Perspectives on Design and Digital Communication II. Springer Series in Design and Innovation<\/em> (Vol. 14, pp 319-332).<br \/>\nSpringer, Cham. DOI: <a href=\"https:\/\/doi.org\/10.1007\/978-3-030-75867-7_21\" rel=\"noopener\" target=\"_blank\">https:\/\/doi.org\/10.1007\/978-3-030-75867-7_21<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Santos, S., Santo, P. E., Ferreira, S. (2021). Brands Should Be Distinct! The Contribution of Ad\u2019s Narrative and Joy to Distinctiveness. In N. Martins, D. Brand\u00e3o, F. Silva (Eds.), Perspectives on Design and Digital Communication II. Springer Series in Design and Innovation (Vol. 14, pp 319-332). Springer, Cham. DOI: https:\/\/doi.org\/10.1007\/978-3-030-75867-7_21<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[39,55,34,49],"tags":[236],"class_list":["post-6935","post","type-post","status-publish","format-standard","hentry","category-39","category-caplivrointernacional","category-outra","category-viseu","tag-sonia-ferreira"],"_links":{"self":[{"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/posts\/6935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/comments?post=6935"}],"version-history":[{"count":2,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/posts\/6935\/revisions"}],"predecessor-version":[{"id":17095,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/posts\/6935\/revisions\/17095"}],"wp:attachment":[{"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/media?parent=6935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/categories?post=6935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.ipv.pt\/cidei\/en\/wp-json\/wp\/v2\/tags?post=6935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}