Marketing motivations influencing food choice in 16 countries: segmentation and cluster analysis

Henriques C, Matos A, Malva M, Bartkienė E, Djekić I, Tarcea M, Sarić MM, Černelič-Bizjak M, Dolar V, EL-Kenawy A, Ferreira V, Klava D, Korzeniowska M, Vittadini E, Leal M, Frez-Muñoz L, Papageorgiou M, Szűcs V, Correia PM, Guiné RPF. (2022)
Marketing motivations influencing food choice in 16 countries: segmentation and cluster analysis.
Insights Into Regional Development, 4(1), 10-25.

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